As a professional photographer and virtual tour provider you know the value of photography. Even Realtor.com in recent years has published articles clearly showing statistics proving that professionally photographed homes sell quicker and for more money. The issue photographers face far too often is that unless agents and homeowners see professional and amateur photos side by side, they don’t understand the difference. Many agents are under the impression that their cell phones and low cost point and shoot cameras are just as good as a professional camera in the hands of a professional photographer. It is up you the business owner, entrepreneur and professional photographer to convince them otherwise. The ability to effectively prove this point to multiple customers is too often the difference between a successful real estate photography business and a hobby that trickles in money here and there.
This month’s new RPM marketing piece addresses this issue head on With clear examples of professional quality photos and armature cell phone quality photos on the same piece, realtors will be able to see the difference and gain a new respect for the value that your photography service provides.
This marketing piece, available to RockPointe Marketing subscribers, is a printable, high-resolution double sided piece with examples of amateur and professional photos taken of the same property. It is presented in a Photoshop file allowing for complete customization to match your business’ colors and branding. This piece uses proper 1/8th inch bleed areas to allow printing to the edges, for a more professional looking flier.