Social Realty

In today’s online marketplace simply owning a website is not enough, especially if you own a virtual tour company and need maximum reach! There are hundreds if not thousands of sites for any service or product a person could possibly want. A website that is not properly optimized and marketed is equivalent to a business card in your pocket. It only will be seen if you give it out. This episode of Social Realty we will review how to create a comprehensive internet marketing strategy specifically geared towards virtual tour providers. We will [...]

During Social Realty Episode 12 we took a look at what goes into a comprehensive internet marketing plan for virtual tour providers. In Episode 13 we will be taking an in-depth look at using Google Analytics to make sure that your site is showing up at the top of Google search results using paid search engine marketing. I will help you figure out how to find keywords that people are actively searching on in your area that relate directly to the services that you provide. We will discuss planning a budget that you [...]

In today’s online marketplace simply owning a website is not enough, especially if you own a virtual tour company and need maximum reach! There are hundreds if not thousands of sites for any service or product a person could possibly want. A website that is not properly optimized and marketed is equivalent to a business card in your pocket. It only will be seen if you give it out. On the newest episode of Social Realty we will review how to create a comprehensive internet marketing strategy specifically geared towards virtual tour providers. [...]

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are that your virtual tour company website is moving in the wrong direction among the search engines. Do you wonder why when we talk about search engine rankings; Google inevitably becomes the focus of the conversation? Did you know that a search engine “sees” your virtual tour website completely different than you do? Has a competitor been outranking your website and you want to know how change that? [...]

Are you blogging? Blogging was at an all time low in 2013 for RTV Dealers. Did you know that you can receive a free tour credit with every 2 blogs you send to RTV? Google loves a site that is updated often. Blogging is a great way to regularly add fresh content to your website site boosting your position in the SERPs as well as building strong back links to your website from the RTV Blog. Consider how many pages you have on your virtual tour website. Probably not a lot, right? Then [...]

Facebook For Business Part 2 - Optimizing your Facebook Brand Page for Search! Social search optimization should be part of your Facebook strategy as you run your virtual tour business. Experts have many opinions about the proper ways to optimize your Facebook brand page for SEO. Some suggest using keywords in the file names of your uploads, and others say you need to have every URL you own linked to your fan page. If you’re anything like me, you don’t have time to sit around and search for a tip here there, only [...]

The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. The thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are being released all the time. Your Facebook Brand Page is the central place to grow your virtual tour business, build your brand and develop relationships with your customers. Over one billion people like and comment an [...]

Do you like the idea of logging in to one dashboard to implement and analyze your marketing campaign across ALL social profiles? The free version of Hootsuite allows you schedule posts, post text, links, photos, videos and other media to any pages or profiles (up to 5) for Facebook, Twitter, LinkedIn, Google+, Foursquare, Myspace, WordPress and others from one place – the HootSuite dashboard. Please join Nancy Bain for a full overview of this easy to use time saver!

In case you’ve been living under a rock, Pinterest has been gaining momentum in a huge way. It’s a fairly new social networking site that allows users to create ‘Pinboards’. A pinboard is basically a theme-based image collection of, well, whatever you want and you can share them with other users. Behind all the fun, Pinterest can be a great marketing tool for brands and businesses like your virtual tour company. Join us on Social Realty where we will show you how to set up and optimize your Pinterest profile, learn Pinterest Best [...]

Please join us on the next Social Realty where we will take a look at the worlds largest professional network, LinkedIn. We will show you how to set up and optimize your LinkedIn profile for search. Please go to: https://www.linkedin.com prior to the show to set up a basic account. This will benefit your virtual tour business!! On the virtual tour webinar show, we'll also get to the bottom of endorsements, recommendations and show you how to open a virtual tour company profile. Optimized properly your LinkedIn profile can be a very strong [...]