As virtual tour photographers, we make our living off of photography and virtual tours. Like any business, when we sell our photography and virtual tours services, we need to make a profit. I am sure that most of us would like to make as much profit as we can. Well, don’t you? There are several factors that contribute to our profitability. We have photography equipment we need to maintain, computer equipment that we spend more time fixing than using, websites, internet services, business cards, forms, vehicles that need gas ($$$) and maintenance, our [...]
It’s the end of one year and the beginning of another. During this time we virtual tour providers often reflect on what has happened over the last year and look ahead to what the new year will bring…new ideas, new adventures, new opportunities, new challenges, and…New Technology. Our livelihood, our living, comes from virtual tour photography and videography. Cameras and camera equipment are essential to our businesses of as virtual tour photographers, and as we invest in our equipment it is always profitable to keep our eyes on the horizon and see where [...]
Hello RTV Virtual Tour Providers! On our last Social Realty webinar, we discussed Google's new Penguin update and the importance of social sharing. You heard me say, "Google Plus has become a necessary evil". Here is why: On our next show (September 18th) I'll show you how to setup and optimize your virtual tour company Google+ account. Rumored to increase your search engine ranking, First came the +1 button, Google's way of tracking your interests to ensure it serves up the content you like. Shortly after, came Google+ and at its one year [...]
"Everyone, to the Bain Train!" Nancy Bain will talk about Google's Penguin update and what that means to your business. Google now puts more emphasis on social sharing: likes, shares, and tweets. Considering it an endorsement of your brand, it is more important than ever to write content that inspires people to share, have social plugins installed on your site, and to track success/engagement through Google Analytics. We will look at the most popular social plugins, where to install them on your site and how to track their success with Google Analytics. Recently [...]
Please join us July 10th at 7:00 PM Eastern for the launch of RTV’s newest talk show Social Realty with host, Amber Murray. Social Realty helps virtual tour providers and realtors alike make their ‘social’ a reality with the push of a button. Bring your note pads, pens, and thinking caps because we’ll be sharing lots of valuable information during the kickoff of this show. See you on the Premier of Social Realty!
Are you looking for new products you can add to your marketing repertoire? Green screen video is a great way to increase your service offering, and the best part is, you likely have most of the equipment to produce full HD video already. Realtors and business owners love the level of professionalism a custom video adds to their virtual tours, websites and social media profiles. The best part is that once the initial recording is done, the video clip can be superimposed over photos of any listing creating a repeating revenue opportunity for [...]
Lightroom is one of the most powerful tools in a virtual tour photographer’s bag of tricks. The question is are you getting the most out of Lightroom? Beth Nixon, RTV’s Lead Digital Imaging Specialist taught this informative class at our 2015 virtual tour provider convention in Orlando, Florida. From the feedback, we have heard she did a great job. We can’t speak highly enough about Beth’s photo editing skills. Her title is well earned, and she is a wealth of knowledge. We have recreated the class she taught at the virtual tour provider [...]
High dynamic range photography is an important tool in a real estate photographers tools box. The trick to good HDR photography is creating consistent, realistic images and doing so in a way that is time efficient. Shawn Roach produced Advanced HDR Methods Part 1 as part of our 2015 Convention Series of Webinars that are made available to Rockpointe Marketing Members. In this webinar, Shawn will discuss several software options for HDR image processing, the pros, and cons of each, as well as give insights on creating the best imagery possible. . [...]
In this class, Michael Stolte and Co-Host RTV’s Jason Stringham go over step by step everything you need to know to capture the PERFECT twilight shot and add this to your existing professional photography business. From the setup of the camera and different modes to composition and actual shooting angles, this one hour webinar will prepare you like never before to outshoot your competition.
The are many different routes to take when editing photos for your virtual tour company. When editing HDR (High Dynamic Range) imagery, there are many programs that can be used to automate the blending of your exposures for you, but do the results give you the best possible final image? While I have used many options to process multiple exposure into a single image that shows detail across the entire dynamic range, I hands down prefer the results I can achieve with hand blending in Photoshop. I have found this method produces the [...]